Imbibe magazine and Campari kick off their jointly-sponsored Negroni Week, June 2-8, 2014. Learn more about it below and also on our Bar Talk blog.

This preview of coming attractions is a riff on the classic Campari cocktail, the Negroni. The name GVCO is an anagram of this version’s four ingredients: G for gin, V for vermouth (dry, light vermouth), C for Campari, the famed Italian bitter, and O for orange juice (fresh!). The classic Negroni is gin, sweet vermouth and Campari in equal measure.

GVCO
1 1/2 ounces gin
1 1/2 ounces dry vermouth
1 ounce Campari
Juice of half an orange

Place all ingredients into an ice filled cocktail shaker. Shake briskly and pour into a chilled cocktail glass. Garnish with an orange slice.

Tasting notes: Fresh orange juice brightens and dry vermouth lightens the classic Negroni. Very enjoyable.

Want to know more? Negroni Week, June 2-8, 2014, is a global fundraiser during which bars and restaurants donate a portion of each Negroni served to specific charities. Visit NegroniWeek.com to learn more details and discover participating bars near you.

Tomorrow: Whither whiskey?

Content copyright 2013 My Daily Cocktails and publisher bibliosol global.