This drink gets its name from the initial letters of its four ingredients. G for gin, V for vermouth (dry, light vermouth), C for Campari, the famed Italian bitter, and O for orange juice. The combination is a riff on the classic Campari cocktail, the Negroni. Imbibe magazine and Campari kick off their jointly-sponsored Negroni Week, June 2-8, 2014.

GVCO
1 1/2 ounces gin
1 1/2 ounces dry vermouth
1 ounce Campari
Juice of half an orange

Place all ingredients into an ice filled cocktail shaker. Shake briskly and pour into a chilled cocktail glass. Garnish with an orange slice.

Tomorrow: The Texas Two Step.

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